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Column review

Apple Watch-Style Square Smartwatch in Black With Card Slot and Health Sensors

Apple Watch black sports watch
Jordan Lee — Fragrance & Lifestyle Products Editor

Fragrance and lifestyle products editor covering perfume, personal-care devices, compact electronics, smart wearables, and practical leisure accessories, with a focus on functionality, specifications, everyday usability, and value. · Updated 2026-09-26

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Quick verdict

This square 44mm-plus watch carries an Apple label while its own spec sheet names GOCA/GOCA — the two don't match. No independent buyer evidence covers this exact listing; brand-level complaints describe inflated specs and short battery life. Confirm the model and spec sheet with the seller before ordering, and keep dispute protection in place.

Reference price

$94.03 USD $109.75

Final item price, service fees and international shipping are confirmed on the shopping agent's website.

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Pros

  • · Listing specifies a card slot, NFC, Bluetooth calling, plus heart rate, blood pressure, blood oxygen and sleep monitoring.
  • · Silicone sport band, 45.5g stated weight, wireless charging, and a square 44mm-and-up case.
  • · Seller lists mainland China version and store three-guarantee after-sales coverage.

Cons

  • · The page is labeled Apple while the product's own brand field reads GOCA/GOCA — the brand attribution on the listing is not consistent.
  • · A buyer complaint alleges the brand's official flagship-store watch was advertised with 128GB storage but had well under 50GB, with the seller refusing to resolve it.
  • · Other brand complaints report a unit that would not power on and lasted about a day, and charging failures within two months plus a replacement failing in roughly ten days.
  • · A hands-on review of a different GOCA model found step counting and heart rate did not work despite being advertised features.
  • · Sibling Apple-Watch-style clone buyers report battery runtime far below an advertised week, some units dying within one to three hours, and describe the silicone sport strap as cheap and easily scuffed.

Fit notes

The listing gives a 44mm-and-up case at 45.5g with a silicone sport band. Band length, lug width and fit range are not stated, so confirm strap dimensions and whether a 44mm-plus case suits a smaller wrist before ordering.

Buy if

For buyers who want a square, Apple-Watch-style body with a card slot, Bluetooth calling and listed health sensors, and who will verify the model number and spec sheet with the seller before paying.

Skip if

If you need an accountable brand warranty, documented battery runtime, or health metrics you can rely on — the brand-level record here shows none of that. Skip it if you're buying on the assumption it is an Apple device.

Ready to order?

Apple Watch black sports watch

Reference $94.03 USD · confirm fees on Kakobuy

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Buying FAQ

Common questions

Is this actually an Apple Watch?⌄

The listing is labeled Apple, but its own brand field and feature sheet name GOCA/GOCA. Treat the Apple attribution as unverified and ask the seller for the exact model number before ordering.

What battery life should I expect?⌄

The listing states under seven days. Sibling Apple-Watch-style clone buyers report runtime well below that, as short as one to three hours on some units, and this listing's runtime is not independently verified.

Will it pair with an iPhone?⌄

The compatibility field lists ANDROID only, and iOS pairing is not stated. Confirm supported phones with the seller before buying.

Can I swim with it?⌄

The listing specifies splash-resistant, which is daily-life splash resistance, not a swim or dive rating. Do not submerge it.

Does the health tracking actually work?⌄

Unverified for this listing — the heart rate, blood pressure and blood oxygen claims come from seller copy only. A hands-on review of a different GOCA model found step counting and heart rate did not work despite being advertised.

How is after-sales handled?⌄

The listing states store three-guarantee service. How that is honored when the order routes through a shopping agent is not stated, so confirm the process with the seller first.

Evidence

Public notes used

durability · con · 45% confidence

Line-level evidence (brand-level, not this listing's specific model): a consumer complaint against the 古讴卡 smartwatch line states the watch would not power on and that it only lasted about one day of use, with the seller accused of false advertising and refusing a refund.

Source
durability · con · 40% confidence

Line-level evidence (same brand, children's-watch models — do not transfer to this product's construction): multiple complaints describe 古讴卡 watches failing to charge within two months of purchase, and a replacement unit failing again within roughly ten days, with the seller first blaming the charging cable; no repair/return was offered until a third complaint.

Source
durability · con · 35% confidence

Sibling public-mold evidence (generic Apple-Watch-style 'Ultra MAX' clones sold under other names, same product family, not this listing): verified buyers repeatedly report battery runtime far below the advertised week, with many units dying within one to three hours and others lasting well under 12 hours.

Source
other · con · 50% confidence

Line-level evidence (same brand, different model): independent coverage describes 古讴卡/GOCA as a low-cost clone maker whose watch was about nine-tenths visually similar to a mainstream kids' watch brand, and the reviewer had never previously heard of the brand — relevant context because this listing is styled after the Apple Watch and sold under an Apple brand label on Weidian.

Source
quality · con · 55% confidence

Line-level evidence (not this exact Weidian listing): a buyer complaint alleges a 古讴卡/GOCA smartwatch bought from the brand's official flagship store on Pinduoduo was advertised with 128GB of storage but in reality had well under 50GB, and the seller refused to resolve it. Relevant as a warning about how this brand's smartwatch specs are marketed, since this listing's specs come from seller copy only.

Source
quality · con · 45% confidence

Line-level evidence (same brand, 2022 children's 4G watch — different variant): a hands-on review found the unboxing presentation was clone-like with no shrink wrap, a cracked-open paper box and a cheap bubble-prone screen film, and concluded that step counting and heart rate did not actually work on the unit despite being advertised features.

Source
quality · con · 35% confidence

Sibling public-mold evidence (generic Apple-Watch-style 'Ultra MAX' clones under other names, not this listing): buyers of this clone family commonly complain the included silicone sport strap feels cheap and fragile, and some units scuffed or scratched easily.

Source

Column notes are compiled from catalog data and public discussions where available. Purchase links may include promotion parameters. See the column guide.

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Reference

$94.03